Topps Project 70 key art

MLBPA · 2021 · Producer & Editor

Topps: Project 70
Artist Profiles

A profile series showcasing the artists behind Topps’ Project 70, giving fans a glimpse into the creative process behind each bespoke card design. I coordinated, conducted the interviews, and edited each feature entirely.

The campaign

The series spotlighted renowned creators including Tyson Beck, New York Nico, and Alex Pardee, capturing the stories and artistic approaches behind one of Topps’ most iconic modern sets.

Each feature strengthened engagement with collectors by connecting them to the stories behind the art, and elevated the visibility of the artists and their contributions.

My role

  • Coordinated and scheduled interviews with featured artists
  • Conducted in-depth interviews to capture their creative vision
  • Edited and produced each feature end to end
The results
End to endCoordinated, interviewed, and edited every feature solo
3Renowned artists profiled: Tyson Beck, New York Nico, Alex Pardee
DeeperCollector connection to the stories behind the art
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