CandyVision: Home Run
Derby Challenge

The campaign

To reach baseball fandom where it actually lives, we partnered with both English and Spanish-speaking micro-influencers to amplify the campaign across communities.

The two-week campaign converted engagement into commerce, driving $50,000 in on-platform sales while maintaining engagement well above platform benchmarks.

My role

• Led influencer marketing
• Oversaw content development
• Built the organic and paid social strategy
• Drove community engagement throughout the campaign