Candy Digital · 2023 · Concept & Production Lead
An athlete campaign showcasing how Candy Digital was revolutionizing the collecting world, in partnership with Miami Marlins star Jazz Chisholm Jr. I developed concepts, wrote scripts, and collaborated with videographers and editors to bring the vision to life.
The campaign delivered a hero trailer and multiple content pieces tailored for organic and paid social, capturing the excitement of baseball while spotlighting the marketplace.
Announcing the partnership nearly tripled sales, drove a significant rise in followers and Discord members after the first video, and achieved close to 3 million impressions in two weeks despite the Marlins’ smaller market. The campaign also shifted sentiment among skeptics of digital collecting, sparking a more positive conversation around the hobby.