Candy Digital
× Freckle TV

The campaign

The series turned trivia into an acquisition engine, generating over 20,000 new Candy accounts while producing highly engaging social content across four platforms.

The San Diego Comic-Con activation extended the campaign into the real world, connecting the trivia format with one of pop culture’s biggest live audiences.

My role

• Led the creative vision for the Freckle TV collaboration
• Developed and executed organic and paid social strategies
• Co-produced each individual trivia episode
• Coordinated the activation at San Diego Comic-Con
• Partnered with Scott Rogowsky to host the series