RECUR · 2022 · Social Media Manager
The launch of the first-ever Nickelodeon NFT line. I crafted and executed the entire social campaign, led the creative vision for the assets, and developed all organic content, leveraging archival 90s Nickelodeon material to drive nostalgia.
Despite minimal support from Nickelodeon itself, I built a passionate community that amplified the campaign’s reach, culminating in #NickelodeonNFT trending on X.
The campaign included an IRL activation at NFT.NYC in partnership with Polygon Studios, featuring influencer collaborations with world-class DJ Steve Aoki and others to promote the drop.