RECUR · 2022 · Social & Influencer Strategy
The first-ever officially licensed NCAA college basketball digital collectible. I spearheaded the campaign as RECUR's lead for social and influencer strategy, crafting the entire organic social campaign from the ground up.
NFTU brought college basketball into a brand-new digital category, and the launch needed to feel like an event. I developed all organic social content for the campaign and created tailored content for our player marketers, including Carmelo Anthony, Paul Pierce, Blake Griffin, and Barstool President Dave Portnoy.
To expand reach inside the collector community, we partnered with prominent web3 voices including The First Mint and @tropofarmer, pairing mainstream athlete star power with credibility where the collectors actually lived.