Gleyber Torres wearing the Hispanic Heritage Month 4 Train design during batting practice

MLBPA · Designer & Campaign Lead

Hispanic
Heritage Month

An entirely organic campaign honoring Latino MLB players. I designed 30 bespoke graphics, each representing a Major League team and its city, embodying the spirit of their community and culture.

The campaign

The designs generated widespread engagement as countless players shared them on their own platforms. The reception was so strong the designs were turned into t-shirts and shipped to each team’s clubhouse.

Players wore the shirts during batting practice to celebrate Hispanic Heritage Month, creating a second wave of buzz. We then partnered with 500 LEVEL to launch an online storefront so fans could join the celebration.

My role

  • Conceptualized and designed 30 bespoke team and city-inspired graphics
  • Managed organic social distribution and engagement
  • Led the transition from graphics to t-shirts, coordinating with MLB clubhouses
  • Collaborated with 500 LEVEL on an online storefront for fans
The results
30Bespoke designs, one for every Major League team
Feed to fieldPlayers wore the designs during batting practice across the league
500 LEVELStorefront launched so fans could purchase the designs
The content

See it live.

Houston Astros player wearing the Texas Hispanic Heritage Month design in the batting cage The designs on the field: worn during batting practice across the league
Manny Machado wearing the San Diego Hispanic Heritage Month design in the batting cage Manny Machado in the San Diego design
Houston Astros players sharing the Texas design on Instagram, liked by MLB Players sharing the designs on their own platforms
The campaign
Campaign Launch@MLBPA on XView post ↗ T-Shirts in The Show@MLBPA on XView post ↗
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