Horizen Labs · 2026 · Marketing & Content Lead
A month-long marketing and content campaign for ZEN staking going live, Horizen’s token taking its next step. I led the campaign end to end, from narrative through launch-day execution.
The launch spanned the full stack of modern content: written content across blog posts and social, video content, and live X Spaces, backed by co-marketing collaborations with ecosystem partners to extend reach beyond Horizen’s own channels.
Beyond the content itself, I project-managed the campaign, coordinating timelines, stakeholders, and partner activations so every piece landed in sequence around the go-live moment. For a niche token, the results spoke loudly: over 500,000 ZEN staked within the first week and more than 3 million impressions across the month.