
Horizen Labs · 2025 · Sole Marketing Owner
A full-scale, primarily organic marketing initiative introducing zkVerify as a production-ready zero-knowledge proof verification network while successfully bringing a new token to market. As the sole marketing owner, I led the end-to-end strategy, narrative development, and execution.
I developed and executed all marketing content: long-form blogs, short-form videos, X posts and threads, LinkedIn content, hosted X Spaces, live streams, and campaign announcements, ensuring consistency across technical, ecosystem, and community messaging.
I worked cross-functionally with business development, DevRel, product marketing, finance, and the C-suite to translate complex technical milestones into clear, compelling storytelling, and collaborated directly with ecosystem partners on co-marketing across blogs, X Spaces, and social campaigns.
Launch-day announcement: zkVerify is live on mainnet