The zkVerify hourglass mark on green

Horizen Labs · 2025 · Sole Marketing Owner

zkVerify: Mainnet
Launch & VFY TGE

A full-scale, primarily organic marketing initiative introducing zkVerify as a production-ready zero-knowledge proof verification network while successfully bringing a new token to market. As the sole marketing owner, I led the end-to-end strategy, narrative development, and execution.

The campaign

I developed and executed all marketing content: long-form blogs, short-form videos, X posts and threads, LinkedIn content, hosted X Spaces, live streams, and campaign announcements, ensuring consistency across technical, ecosystem, and community messaging.

I worked cross-functionally with business development, DevRel, product marketing, finance, and the C-suite to translate complex technical milestones into clear, compelling storytelling, and collaborated directly with ecosystem partners on co-marketing across blogs, X Spaces, and social campaigns.

My role

  • Owned end-to-end marketing strategy for the mainnet launch and $VFY TGE
  • Developed all written, visual, and live content: blogs, videos, X threads, LinkedIn posts, Spaces, live streams
  • Led narrative development with BD, DevRel, Product Marketing, Finance, and C-suite
  • Managed partner co-marketing across social, blog, and live activations
  • Served as the sole owner and executor of zkVerify marketing operations
The results
12.8MImpressions driven by organic social campaigns
14.1%Engagement rate sustained across the launch
66.7KProfile visits supporting sustained brand discovery
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